Building technology to stop fraud
Fraud is a growing global threat, and at LastingAsset, we're committed to stopping it. We specialise in impersonation fraud prevention to protect you from criminals who pose as trusted contacts. Our portfolio roadmap also includes advanced fraud detection, real-time monitoring, and intelligence-sharing solutions that keep organisations one step ahead of evolving threats.
The Growing Threat of Impersonation Fraud
Fraud has reached epidemic proportions with estimated global annual losses of over $1 trillion. In the UK, reported annual losses exceeded £1.2 billion in 2024 with an estimated 1 in 5 adults reporting experiencing a scam.
Impersonation scams account for a significant portion of global fraud especially as AI-driven tactics like deepfakes proliferate and make impersonation increasingly sophisticated and effective.
Studies show that 73% of organisations have experienced attempted impersonation attacks in the past year, yet only 38% feel confident in their ability to detect them. As our lives become more digital and remote communication becomes the norm, the question isn't whether you'll be targeted; it's when. And without proper protection, that single moment of uncertainty could cost you everything.
Know exactly who you're communicating with
Send and receive instant verification to make sure you are really interacting with who you think you are.
Enhanced Security at Your Fingertips
Real-time verification of who you are in touch with via any channel. Bringing trust back to our calls and other communications. Never again take a chance on engaging with scammers.
Create secure connections
Create bidirectional connections with your friends and family to guarantee the ability to confirm their identity when needed. This binds you with those people in your life that you want to protect from scammers.
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Building trust between companies and customers
How many calls to customers go unanswered? How can you ensure that your customers are protected from scammers impersonating your organisation? What about your internal teams?
Protect your customers, your staff and your business all in one go. And let communicating no longer be something we fear and mistrust!
At LastingAsset our mission is to fight fraud and prevent scams
Scams are getting more and more sophisticated, we need sophisticated solutions.
Passionate about fraud prevention
We are on a mission to prevent fraud starting with impersonation fraud. Our initial focus is on preventing voice (vishing) and deepfake video scams which are on the increase with the advancement of AI cloning. With these attacks on the rise it is more important than ever to build innovative solutions to prevent them.
Bringing your customers trust back
In a world where interactions are increasingly digital, it is essential to bring trust back to human communications and to allow everyone to make voice and video calls without the worry of being scammed. LastingAsset is determined to restore faith in making calls to your loved ones, colleagues or customers.
Fighting the raise of AI fraud
Current advancements in technology have made it challenging to identify real from fake. This makes it easier for criminals to succeed in their fraudulent endeavours. At LastingAsset we are determined to stop this from happening and are developing solutions to protect individuals and organisations.
Fighting fraud on many fronts
Our vision and roadmap covers fighting fraud across four key pillars:
Secure Communication, Real-time Detection, Effective Mitigation, and Intelligence Sharing.
Secure Communication
Our verification app enables individuals and organisations to easily verify who they are engaging with before taking any risky actions while dealing with friends, colleagues or customers.
Real-time Detection
Real-time detection - We move from reacting after loss to predicting risk before it bites, and identify what is not fraud to cut friction and false positives.
Effective Mitigation
We stop what is dangerous, nudge what is doubtful, and smooth what is genuine. That reduces fraud losses and chargebacks while protecting customer experience.
Fraud Intelligence Sharing
We are working on a privacy-preserving fraud sharing platform allowing financial organisations and other key parties to share fraud intel without infringing compliance and data privacy regulations. Benefitting from much wider intel to tackle potential fraud rather than the siloed approach in place today.
Our team
We have built a team that combines world leading cryptographers and researchers, with individuals experienced in entrepreneurship and product development. What connects us is our passion to fight fraud and protect individuals and organisations from becoming victims of fraud.
Passionate about stopping impersonation fraud.
Cryptography, privacy-preserving and AI expert.
Passionate about delivering cyber security products that protect individuals and organisations.
World renowned cryptographer and published author.
Experienced mobile developer
We're growing!
We are always looking for enterprising and passionate individuals who share our vision and purpose.
With support from
