Building technology to stop fraud

Fraud is a growing global threat. LastingAsset develops technologies that prevent impersonation fraud and help organisations stay ahead of evolving threats. Our first product, UnDoubt, enables real-time identity verification, with a long-term roadmap spanning fraud detection, mitigation and intelligence sharing.

Our Solution

The Growing Threat of Impersonation Fraud

AI has made impersonation fraud faster, cheaper and more convincing than ever. In Q1 2025, 1 in 3 UK businesses experienced AI-related fraud (Deloitte, 2025), while AI-enabled scams increased by 456% year-on-year (Cifas, 2025). In the US, AI-enabled fraud losses are projected to reach $40 billion (TRM, 2025). Organisations need a new way to verify who they're communicating with.

UnDoubt for Individuals

Know exactly who you're communicating with

UnDoubt helps you verify that the person contacting you is really who they claim to be before sending money, sharing sensitive information or responding to urgent requests.

Proof, not probabilities

Traditional detection tools estimate whether something looks fake. UnDoubt provides cryptographic proof that you're communicating with the genuine person.

Growing trust network

The more trusted people in your network who use UnDoubt, the more valuable it becomes. Every new connection expands your verification network.

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UnDoubt for Organisations

Proof of who's asking, at the moment it matters

Attackers impersonate colleagues, IT support, and suppliers to trigger the actions your controls never question: credential resets, payment approvals, vendor bank changes.

We are building an enterprise-grade real-time verification solution that prevents impersonation in high-risk business communications.

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Our purpose

At LastingAsset our mission is to fight fraud and prevent scams

Scams are getting more and more sophisticated, we need sophisticated solutions.

Passionate about fraud prevention

We are on a mission to prevent fraud starting with impersonation fraud. Our initial focus is on preventing voice (vishing) and deepfake video scams which are on the increase with the advancement of AI cloning. With these attacks on the rise it is more important than ever to build innovative solutions to prevent them.

Bringing your customers trust back

In a world where interactions are increasingly digital, it is essential to bring trust back to human communications and to allow everyone to make voice and video calls without the worry of being scammed. LastingAsset is determined to restore faith in making calls to your loved ones, colleagues or customers.

Fighting the raise of AI fraud

Current advancements in technology have made it challenging to identify real from fake. This makes it easier for criminals to succeed in their fraudulent endeavours. At LastingAsset we are determined to stop this from happening and are developing solutions to protect individuals and organisations.

Our Vision

Fighting fraud on many fronts

Our vision and roadmap covers fighting fraud across four key pillars:
secure communication, real-time detection, effective mitigation, and intelligence sharing.

Secure Communication

Our verification solution enables individuals and organisations to easily verify who they are engaging with before taking any risky actions while dealing with friends, colleagues or customers.

Real-time Detection

We move from reacting after loss to predicting risk before it bites, and identify what is not fraud to cut friction and false positives.

Effective Mitigation

We stop what is dangerous, nudge what is doubtful, and smooth what is genuine. That reduces fraud losses and chargebacks while protecting customer experience.

Fraud Intelligence Sharing

We are working on a privacy-preserving fraud sharing platform allowing financial organisations and other key parties to share fraud intel without infringing compliance and data privacy regulations.

Our team

We have built a team that combines world leading cryptographers and researchers, with individuals experienced in entrepreneurship and product development. What connects us is our passion to fight fraud and protect individuals and organisations from becoming victims of fraud.